About Me.

Creative Lead and Senior Graphic Designer with 10+ years of experience spanning agency and in-house creative environments, leading high-volume, high-quality asset delivery across brand, campaign, and digital work. Skilled at building and maintaining design systems and style guides at scale, owning quality assurance across deliverables, and directing production designers to consistent, on-brand output. Experienced in Figma-based UI/UX workflows, full Adobe Creative Suite, and integrating AI tools (Claude, ChatGPT, Copilot) to accelerate concepting and production.

Professional Experience

Creative Lead

Silverts Adaptive Clothing & Footwear
2018 - 2026

  • Led brand direction and visual strategy across digital, print, and ecommerce platforms, managing full project lifecycles across 10+ concurrent initiatives while directing a team of junior designers and interns
     
  • Served as final quality reviewer for creative output across all channels, maintaining brand consistency and precision at every touchpoint for a fast-paced, high-volume production calendar
     
  • Developed and executed 800+ email marketing campaigns, driving a 20% improvement in customer engagement and click-through rates
     
  • Designed, art-directed, and produced 15+ annual product catalogs, including a 40+ page flagship edition, from photography brief through press-ready files
     
  • Created UI/UX designs and wireframed layouts in Figma for landing pages, email templates, and website assets, contributing to a 15% lift in conversion rates
     
  • Applied WCAG/AODA accessibility standards across digital assets, ensuring inclusive, compliant design for an adaptive-needs audience
     
  • Integrated AI tools (Claude, ChatGPT, Copilot) into creative workflows to accelerate concepting, copy drafting, and production timelines

Senior Graphic Designer

Banamedia Creative Agency
2015 - 2018

  • Developed brand identities and visual systems for 10+ agency clients across retail, hospitality, and tech sectors, managing each engagement from strategy through final delivery
     
  • Designed multi-channel marketing collateral, including brochures, posters, flyers, and digital ads, across a fast-paced, varied client roster supporting integrated campaigns
     
  • Created UI/UX designs for client websites, landing pages, and email campaigns to improve lead generation and audience engagement
     
  • Retouched and manipulated product and lifestyle photography to ensure consistent brand standards across all client assets
     
  • Supported client marketing programs through social media graphics, display advertising, and online campaign creatives, balancing multiple client deadlines simultaneously

Areas of Expertise & Softwares

Design & Strategy: UI/UX, Wireframing, Prototyping, Brand Systems & Style Guides, Typography, Print & Packaging, Photography, Illustration
 

Leadership & Execution: Creative Direction, Team Leadership & Mentorship, Quality Assurance, Campaign Development, Ecommerce Design, Accessibility (WCAG/AODA)

Tools & Software

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects / Premiere, Figma, AI (Claude, ChatGPT, Copilot), Microsoft Office, Canva, CapCut

Education

Ontario College Advanced Diploma – Graphic Design

Seneca Polytechnic York Campus