Projects

A selection of my strongest work across creative direction, brand design, and multi-channel campaigns. For each project, I'm showing selected examples and highlights—a curated look at what I do best and the scope of work I've led.

Billboard Campaign

Highway digital billboard in partnership with The Canada Magazine, featuring Brooke Eby as brand ambassador. Three-week flight targeting downtown Toronto high-traffic corridors.

Catalog Design

Comprehensive print and digital catalog production spanning multiple seasonal editions. Full creative lifecycle from art direction through final production, with close team collaboration on visual storytelling.

Social Media

Hundreds of static posts, carousel ads, and dynamic video content across major platforms. Built to perform on each channel while maintaining cohesive on-brand experience.

Email Design & Management

800+ promotional, transactional, and lifecycle emails designed and managed. Continuously refined approach based on evolving design trends, best practices, and engagement data.

Brochure Design

50+ educational and conversion-focused brochures distributed across multiple channels. Each piece tailored to its context while maintaining brand consistency and voice.

Pop Up Patio: Branding & Web Design

Pop-up Patio is a seasonal outdoor furniture retailer that sells through pop-up sales in different towns. I designed the brand from the ground up, including the logo, website, stationery, and print, so every touchpoint feels like summer and looks like one brand.

Didi’s Jewellery: Web & Seasonal Campaigns

A website, custom-order landing page, and seasonal campaigns for a Hong Kong fine jewellery house, built to show the craft and make starting a custom piece easy.

J Leung Group: Logo & Business Card

A brush-lettered logo and business card for a consulting firm, built around the founder's family name.